Creating the buzz
“Working on the publicity for this book has been a bit of a whirlwind to say the least. Having to keep hush-hush about the book until the BBC announced the programme was particularly hard for me as I was bursting to tell the magazines about it as I knew so many of them would love it! Then the date of the first episode – and therefore the book’s publication date – was brought forward to Friday 12th February, which made everything even more intense. We have had some fantastic interest in the book and have set up some great features and interviews – look out for lovely pieces in Craft & Design magazine, BBC Countryfile, Choice, Grand Designs, Country Homes & Interiors to name just a few, and interviews with the mentors on their local radio and in the regional press. Monty Don will of course be in the national press and on radio/TV talking about the series.
Mastercrafts has been really exciting to work on, not least because the mentors all have such interesting stories about their crafts, but also because the interest out there in rural crafts in general really seems to be growing. It’s been great seeing the numbers on the facebook fan page go up and up and that it has become a real forum for enthusiasts and crafters alike. There is a real buzz about the show and now that the trails have started it’s even more exciting! The advance copies of the book came in this week, and seeing them all finished is just fantastic; the editorial team did such a great job and the images are stunning. I’ve loved working on this project; it’s been a real team effort and the support from the mentors has been invaluable. Go, team Mastercrafts!”